The Coronet based mid-sized Dodge Charger was manufactured from 1966 through 1978 on the “B” body platform and is arguably the most successful Chrysler vehicle of the period. The plan of Dodge Division designers was to create a new market for a specialty vehicle that would not only compete with Ford’s compact/sporty Mustang, but also the intermediate, personal luxury Thunderbird. The new Charger, introduced mid-year ’66, is also aimed at taking a piece of the consumer action away from the mid-sized AMC Marlin, Pontiac’s GTO and the Plymouth Barracuda. The years ’66 and ’67 are the only ones a Charger displays the Fratzog logo on both the grill and trunk hatch.
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