The Belvedere based Road Runner was created by Plymouth to give its customers a lower priced option than the uptown Satellite based GTX. The goodies are left on the shelf, although every power option in Mopar’s arsenal could be had, and, the new model has a rock bottom sticker price. Initially the Road Runner is only available as a two door coupe, with a “B” pillar, but this was so successful a two door hardtop (without the “B” pillar) is in showrooms later in ’68.
The first Roadrunners off the assembly line were spartan indeed with vinyl mats and only a rubber boot to cover the four speed floor shifer-no console was even available, but all units did have the unique and easily recognized “Beep-Beep” horn from the Road Runner cartoons. Plymouth did pay Warner Brothers a bundle of cash for the rights to use this sound and the Roadrunner logo. The options originally available did include, P/S, P/B, front disc brakes, power steering and AM radio. although the cost goes up with each addition.