Let’s say you weren’t the biggest car guy on the planet. Still, you liked the idea of a Tesla, not to mention the look and feel of going electric, and as an early adopter you attracted a lot of attention heading to the store in your Model S. People wanted to know what it is, how it’s so quick, and why it’s so quiet and green. Within a few years, every one of your friends had one, so the novelty wore off. You went back to your eco-friendly lifestyle and forgot what it was like to get attention in a parking lot.
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